Welcome to the fifth thing in 12 Things SWKLS 2018. I have had a lot of questions about how to stay relevant on Facebook lately so this month we’re going to learn more about how to make your Facebook library presence more visible.
The activities for this lesson are due May 31 at 11:59 pm central time and are worth 2 credit hours. Estimated work time: 1-2 hours. Please complete all activities.
I know not all of you have Facebook. If you would rather complete an alternate topic, please go to the alternate topic page and pick one from the list. You are also welcome to choose past topics or topics from the first round of Things.
If you get stuck and need help, please don’t hesitate to ask.
What you’ll learn in this lesson:
- How to keep your library’s Facebook presence more visible and viable.
- How to view and find your Facebook Page’s Insights.
Exercises: (Due May 31, 2018 at 11:59 pm CDT)
Tools you will need:
- A computer with a browser or a tablet, smart phone, or other device with the Facebook app.
- An Internet connection.
- A Facebook Library Page.
- You will need to be an admin or an editor of your page to see most of the items below.
Activity 1: (15 – 30 min)
Note: The articles below are from a social media company, so ignore some of the advertisements for their products. They’re still good reads!
- Read 9 Effective Ways to Outsmart the Facebook Algorithm in 2018.
- Watch the videos embedded in the article where applicable.
- Read Best Times to Post on Social Media: 2018 Industry Research.
Activity 2: Viewing your Page’s Insights (15-30 min)
- Go to your library’s Facebook Page.
- At the top of the page you should see a menu called Insights. Click on it and then go to Posts.
- This will show you when your fans are online,post types, and also top posts from pages you watch.
- If you scroll down on the When your Fans are Online and the Post Types section you can see what posts have been popular on your page. I took some screenshots from our page to help you read the results and see examples.
- As you can see the post on Netflix and Net Neutrality was the most popular last week. It was a link share and reached 763 people. 162 people clicked on it and 56 people reacted, shared, or had comments. It was posted at 7:12 pm on a Wednesday.
- Another popular post was on April 18. It reached 1.1k people even though the engagement wasn’t as high as some of the other posts. It was posted at 10:34 am on a Wednesday.
- To see trends over a longer period of time, be sure to click the See More button on the bottom of the Posts.
Activity 3: Comments and Review (10-15 min)
- Post the following below:
- What did learn?
- What do you plan to change in the future?
- What seems to be the most popular posts on your library’s page?
- DWhat time and day of the week does your page get the most engagement? Is your page popular during the same times as the article in Activity 1?